Founder-managed · Chiropractic clinics only
Google Ads built exclusively for chiropractic clinics
Founder-managed campaigns, human-reviewed optimisation, clear reporting, and local exclusivity for chiropractic clinics that want more measurable new-patient enquiries.
- Maximum 12 active clinic partners
- Every campaign decision human-reviewed
- 5 km local exclusivity
- Direct founder access
The problem
Most marketing agencies are not built for chiropractic clinics
Generic agencies often spread their attention across dozens of industries and hand accounts to junior staff. Chiropractic clinics need a more focused approach.
Your campaign should reflect how local patients search, how clinics operate, how reception handles enquiries, and how advertising performance connects to actual bookings.
This service was built specifically for chiropractic clinics that want direct communication, clear reporting, and a specialist managing every campaign decision.
Client feedback
What chiropractic clinics say about working with us
“Having the founder personally run the campaign made the difference. The communication is clear, there's no agency jargon, and I always know exactly what's being changed and why.”
Aura Chiropractic
Practice Owner · Toorak, VIC
Regulated-profession advertising
Every campaign is written inside the AHPRA advertising guidelines
Chiropractic is a regulated health profession, and its advertising is governed by the National Law and AHPRA’s advertising guidelines.
Generic marketing agencies don’t know the code. They write ads for your clinic the same way they would for a gym or a plumber, and it’s your registration that carries the risk, not theirs.
Here, every ad, keyword, and landing page is written and reviewed against the AHPRA advertising guidelines before it goes live, so your advertising is one less compliance risk to think about.
What that means in practice
- No testimonials about clinical care
- No guaranteed-outcome or “cure” claims
- No wording that creates unreasonable expectations of treatment
- Offers and pricing always presented with clear terms
- Every ad reviewed against the guidelines before it goes live
Why us
Why chiropractic clinics choose us
Chiropractic-only focus
Every campaign is built around the search behaviour, competition, and conversion challenges of chiropractic clinics.
Founder-managed
Your account is never handed to a junior account manager.
Human-reviewed decisions
AI assists with analysis, but every campaign decision is reviewed by a human before implementation.
Limited client roster
The business works with a maximum of 12 active clinic partners at any one time.
Local exclusivity
No competing chiropractic clinic will be accepted within 5 km of an active client.
Clear monthly strategy
Every client receives one monthly one-on-one strategy meeting, a campaign audit, and a performance report.
How it works
A clear system for generating and converting more enquiries
Understand the clinic
Review the clinic, local market, competition, capacity, services, and existing advertising.
Build or improve the campaign
Create or restructure campaigns around high-intent local searches.
Track the right actions
Track calls, bookings, and forms so performance can be measured properly.
Optimise every month
Review search terms, bidding, budgets, location performance, and conversion data.
Improve the booking journey
For Growth Partnership clients, optimise the conversion page and improve reception call handling.
Plans
Two ways to work together
Both plans are founder-managed, human-reviewed, chiropractic-specific, limited to 12 active clients, and protected by a 5 km local exclusivity radius.
Chiro Ads Management
For clinics that already have a website or booking page and want specialist Google Ads management.
$1,500+ GST / month
- Founder-managed Google Ads campaigns
- Chiropractic-specific keyword research
- Competitor and local market research
- Call, booking, and form conversion tracking
- AI-assisted analysis, human-reviewed decisions
- Monthly campaign audit and performance report
- One 45-minute strategy meeting per month
- Direct founder communication
- 5 km local exclusivity
Recommended ad spend: $2,000 to $5,000 per month, paid directly to Google.
Apply for Chiro Ads ManagementChiro Growth Partnership
Google Ads management plus a dedicated conversion page and support improving how reception converts new-patient enquiries.
$3,000+ GST / month
- Everything in Chiro Ads Management
- One professionally built conversion page
- Ongoing conversion-page optimisation
- Receptionist conversion training
- Monthly reception call reviews*
- Reception scripts and call prompts
- Combined ads, page, and reception reporting
- More frequent campaign and conversion reviews
- Priority founder support
Recommended ad spend: $3,000 to $10,000+ per month, paid directly to Google.
Apply for Chiro Growth PartnershipGoogle advertising spend is separate and paid directly by the clinic to Google. Prices are exclusive of GST. *Call reviews are subject to consent and privacy requirements.
Compare the plans side by side
| Feature | Chiro Ads Management | Chiro Growth Partnership |
|---|---|---|
| Monthly fee | $1,500 + GST | $3,000 + GST |
| Founder-managed | ✓ | ✓ |
| Human review of every campaign decision | ✓ | ✓ |
| Google Ads management | ✓ | ✓ |
| Keyword and competitor research | ✓ | ✓ |
| AI-assisted campaign analysis | ✓ | ✓ |
| Call and booking tracking | ✓ | ✓ |
| Monthly campaign audit | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ |
| One-on-one strategy meeting | Monthly | Monthly |
| Dedicated conversion page | ✕ | One |
| Conversion-page optimisation | ✕ | ✓ |
| Receptionist training | ✕ | ✓ |
| Reception call reviews | ✕ | ✓ |
| Reception scripts and guidance | ✕ | ✓ |
| Priority support | ✕ | ✓ |
| 5 km local exclusivity | ✓ | ✓ |
The Growth Partnership
Why the Growth Partnership goes beyond Google Ads
Generating an enquiry is only one part of the patient acquisition journey. The Chiro Growth Partnership also improves what happens after someone clicks the ad.
A dedicated conversion page is built and continually optimised to encourage more calls and online bookings. Reception training and call reviews then help the clinic improve how appropriate new-patient enquiries are handled and converted into appointments.
The full journey, connected
- Google search
- Conversion page
- Phone call or booking
- Appointment
Briar Stoj · Founder
The founder
Your campaign is managed by the founder
This is not a high-volume agency model.
Every campaign is personally overseen by Briar Stoj, and the client roster is intentionally limited to 12 chiropractic clinics at one time.
You receive direct communication, one monthly one-on-one strategy meeting, and clear explanations of what is working, what is not, and what will be improved next.
5 km protected radius
Local exclusivity
Your local market is protected
Every active client receives a 5 km exclusivity radius. While your clinic remains an active client, we will not accept another chiropractic clinic located within 5 km of your clinic.
This ensures the same strategy is not being used to compete against you in your immediate local market.
Final eligibility is confirmed before onboarding.
FAQ
Common questions
Do you work with businesses outside chiropractic?
No. The service is designed exclusively for chiropractic clinics.
Is Google ad spend included?
No. Google ad spend is paid separately and directly to Google.
Who manages my campaign?
The campaign is founder-managed. Every campaign decision is reviewed by a human before implementation.
How many clinics do you work with?
A maximum of 12 active chiropractic clinic clients at one time.
Do both plans include local exclusivity?
Yes. Both plans include a 5 km exclusivity radius.
Do I need a new website?
No. The $1,500 plan works with the clinic's existing website or booking page. The $3,000 Growth Partnership includes one dedicated conversion page.
Do you guarantee a certain number of patients?
No. Marketing performance depends on factors including location, competition, ad budget, clinic capacity, website quality, availability, and reception performance. The service focuses on building, tracking, and improving the parts of the acquisition process that can be directly managed.
Is your advertising AHPRA-safe?
Yes. Chiropractic advertising is governed by the National Law and AHPRA's advertising guidelines. Every ad, keyword, and landing page is written and reviewed against those guidelines before it goes live: no testimonials about clinical care, no outcome guarantees, and no misleading claims.
Do you use AI?
AI is used to assist with analysis and identify opportunities. Every campaign decision is reviewed by a human before implementation.
Is there a minimum commitment?
Commitment terms are discussed and confirmed on the strategy call before onboarding.
Who owns the Google Ads account?
Your clinic retains ownership of its Google Ads account, campaign data, and advertising assets.
Ready for a more focused Google Ads strategy?
Apply for a strategy call to discuss your clinic, local market, appointment capacity, and whether one of the 12 available partnerships is suitable.
Book a Strategy Call5 km local exclusivity applies. Availability is subject to your clinic location.